Why Yoga?
Screen Grabs
Synopsis
The concept for this spot, "Why Yoga?" was to translate how yoga, as a mental, physical and spiritual practice can apply to your world outside of the yoga chamber. The idea photographically was to come up with transitions from one scene to the next. Essentially a match cut from inside the yoga chamber to outside the chamber with the use of a continued camera dolly aligned with a similar physical action.
Camera Specs:
RED Monstro, 8K with Tokina Vista Prime lenses.
Credits
Client: Bikram Yoga Williston, Center for Strong Mind Strong Body
Director: Ashton J. Harrewyn
Director of Photography: Ashton J. Harrewyn
AC: Cal Hopwood
Gaffer: Michael B. Fisher
Editor: Ashton J. Harrewyn & Michael B. Fisher
Colorist: Michael B Fisher