This being an advertisement about efficiency as it relates to energy (electric school buses) - the approach was to create & give the spot “energy” through the use of flares and handheld camera movement. We wanted to give it an organic look and feel to support the authenticity and realness of the subject matter - people working hard to create a brighter, more sustainable future.
Camera Specs:
RED Monstro, 8k with Tokina Vista Prime lenses. Everything was shot around a T2/2.8 split with a 1/2 Black Satin diffusion filter in front of the lens.
Production Company: Urban Rhino
Executive Producer: Nathan Beaman
Producer: Meredith Goodwin
Director: Nathan Beaman
Director of Photography: Ashton J. Harrewyn
Gaffer: Michael Fisher
Key Grip: Cal Hopwood
Colorist: Nick Lareau